WANONUNO

wanonuno is a product label rooted in Japanese textile culture. With a background in flag-making businesses that have continued for 75 years in Kappabashi, Asakusa, the label reinterprets the role of fabric, whose roles change throughout our lives, from wrapping, covering, separating, and hanging, to suit modern lifestyles. Rather than being limited to a single purpose, the label designs are intended to be enjoyed over the long term and to become familiar with the user over time.
We carefully consider the feel on the skin, lightness, breathability, and washability of our garments, and even the stitching of invisible parts and the selection of materials are carefully considered when tailoring them.