ABOUT｜wanonuno

wanonuno is a product label rooted in Japanese textile culture.
With a background in flag-making business that has continued for 75 years in Kappabashi, Asakusa, the brand reinterprets the role of fabric, whose roles change in our daily lives, such as wrapping, covering, separating, and hanging, to suit modern life.
Rather than being limited to one use, it is designed to be used for a long time and to become familiar with the user over time.
We carefully consider the feel on the skin, lightness, breathability, and washability of our garments, and even the stitching of invisible parts and the selection of materials are carefully considered when tailoring them.

At wanonuno,
We develop products along two axes: 1) original products and 2) made-to-order production.
We aim to expand the possibilities of fabric while being attuned to the user and the context of the site.

Yoko Onishi (Founder / Director / Editor – DANA INC)
Director of wanonuno.
Born in a flag shop in Kappabashi, Asakusa, he grew up in a work environment related to fabrics, design, and festival culture.
After working on a wide range of projects as a production assistant, copywriter, and creative producer, he launched wanonuno, a brand that combines the wisdom of fabrics that his family business has cultivated with modern lifestyles. In 2025, he founded DANA INC.