{"title":"PRODUCTS","description":"","products":[{"product_id":"tenugui1","title":"Chusen-dyed tenugui (hand-dyed cloth) - First Generation (Inome pattern) - | wanonuno (Oka fabric \/ 35 x 90 cm)","description":"\u003cp\u003e (Oka fabric\/35 x 90 cm)\u003c\/p\u003e\n\n\u003cp\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eQuietly hide your wishes in a tenugui towel.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/2025-12-24_10.10.59.png?v=1766540318\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/2025-12-24_10.10.49.png?v=1766540318\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e At first glance, this pattern looks like a heart.\u003cbr\u003e A traditional Japanese pattern called \"Inome.\"\u003cbr\u003e As an auspicious design that wards off evil and brings good fortune,\u003cbr\u003e It has also been used as a roof decoration called \"gegyo\" at shrines and temples. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSC0384819_1.webp?v=1766382988\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e There are various theories about its origin,\u003cbr\u003e Those shaped like boar's eyes,\u003cbr\u003e Alternatively, it is said to have originated from the leaves of the linden tree.\u003c\/p\u003e\n\n\u003cp\u003e In a way that is easy to incorporate into your daily life,\u003cbr\u003e A pattern that quietly harbors meaning.\u003cbr\u003e This is also the reason why wanonuno chose this pattern as the \"first generation.\" \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4320.webp?v=1766383038\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eThis piece is finished using the traditional Japanese dyeing method, chusen.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e This tenugui is not inkjet or pigment printed,\u003cbr\u003e It is dyed using the traditional Japanese dyeing technique called chusen. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSC0383218_2.webp?v=1766383173\" alt=\"\"\u003e\u003c\/p\u003e\n\n \u003cp\u003e\"Chū-sen\" is a traditional dyeing technique that is used in approximately 70 to 80 percent of the dyed tenugui currently in circulation.\u003cbr\u003e Fold 30 to 40 pieces of dough,\u003cbr\u003e Place the mold and pour the dye on top.\u003cbr\u003e Because everything is done by hand,\u003cbr\u003e High skill is required to reproduce the fine patterns.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e The dye penetrates deep into the core of the thread,\u003cbr\u003e Beautiful dyeing with no front or back,\u003cbr\u003e It creates a soft texture that feels good on the skin.\u003cbr\u003e The fading and fluctuation that can only be achieved through handwork is also part of the charm of this fabric. \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSC0417347.webp?v=1766383275\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eIt's much more flexible to use than you might think.\u003c\/strong\u003e\u003cbr\u003e Wipe your hands, reduce sweat, wipe your glasses or smartphone.\u003cbr\u003e Wear it casually around your neck or in your bag.\u003cbr\u003e Just by adding a little Japanese touch to your clothes or Western items,\u003cbr\u003e It changes the atmosphere of your outfit. It is a fabric with such \"usable margins.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAbout the design\u003c\/strong\u003e \u0026lt;br\u0026gt;The tenugui designs are \u003cbr\u003eUsing the archive material \"Shin Tenugui\" owned by my grandfather as a reference,\u003cbr\u003e This was sampled as an original by wanonuno. \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/IMG_5109.webp?v=1766384148\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e *Currently available colors are dark green and dark brown. *Product photos may use a sold-out color (orange) to explain the dyeing process.\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;The production process of Chusen Tenugui\u0026gt;\u003cbr\u003e ① Making the shape ② Gluing ③ Dyeing ④ Washing ⑤ Drying ⑥ Cutting ⑦ Folding \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSC0418748.webp?v=1766383354\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e - Color: Dark green\/dark brown (2 colors)\u003cbr\u003e *Orange and navy are sold out. Material: Oka fabric, made with 30 count fine yarn for a smooth and elegant texture. Size: 35 x 90 cm\u003cbr\u003e・Specifications: Chūsen dyeing\u003cbr\u003e・Production: Japan (Made in Japan) \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSC0426051.webp?v=1766383393\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Handling Precautions\u0026gt; \u003cbr\u003e・The edges are left unfinished, so there may be some fraying at first, but this will settle down naturally. ・As this item is hand-dyed, there is a possibility of color fading or color transfer. ・Please wash by hand separately. ・Use a neutral detergent and avoid bleach. ・Avoid soaking for long periods of time; reshape and dry in the shade.\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"ブラウン","offer_id":51812122984724,"sku":null,"price":3300.0,"currency_code":"JPY","in_stock":true},{"title":"グリーン","offer_id":51812123017492,"sku":null,"price":3300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0654.webp?v=1767119820"},{"product_id":"tenugui2","title":"Chusen TENUGUI ~Second Generation (Pine Bark Diamond Pattern)~ | wanonuno (patterned fabric \/ 34 x 90 cm)","description":"\u003cp\u003e \u003cstrong\u003eA straight, continuous tenugui.\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/2025-12-24_10.11.22.png?v=1766539498\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0487.jpg?v=1766539508\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e This pattern features an impressive series of diamonds.\u003cbr\u003e A traditional Japanese pattern called \"Matsukawabishi.\"\u003cbr\u003e It comes from the appearance of a pine tree with its bark stripped off,\u003cbr\u003e It is likened to the vitality of a pine tree that grows straight up,\u003cbr\u003e It has long been used as an auspicious pattern signifying growth, prosperity, and continuity. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0780.jpg?v=1766539367\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/4.webp?v=1766385631\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Samurai costumes and decorations of shrines and temples,\u003cbr\u003e Although it is a pattern that is often seen in formal occasions, \u003cbr\u003eThe geometric and rhythmic composition\u003cbr\u003e It fits seamlessly into modern life.\u003c\/p\u003e\n\n\u003cp\u003e To be passed down and continue on.\u003cbr\u003e This is also the reason why wanonuno chose this pattern as the \"second generation.\" \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/5.webp?v=1766385659\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eThis piece is finished using the traditional Japanese dyeing method, chusen.\u003c\/strong\u003e\u003cbr\u003e This tenugui is also\u003cbr\u003e Not inkjet or pigment print,\u003cbr\u003e It is dyed using the traditional Japanese dyeing technique called chusen.\u003c\/p\u003e\n\n\u003cp\u003e Fold 30 to 40 pieces of dough,\u003cbr\u003e Place the mold and pour the dye on top.\u003cbr\u003e The entire process is done by hand,\u003cbr\u003e High skill is required to reproduce the fine patterns.\u003c\/p\u003e\n\n\u003cp\u003e The dye penetrates to the core of the thread,\u003cbr\u003e Beautiful dyeing with no front or back,\u003cbr\u003e It is soft and the texture becomes more comfortable the more you use it.\u003cbr\u003e The unique fluctuations that come with being handmade are also part of this fabric. \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSC0395128_c60cd0bf-5d3c-48ae-959d-57f051bcff34.webp?v=1766385692\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eIt's much more flexible to use than you might think.\u003c\/strong\u003e\u003cbr\u003e Wipe your hands and reduce sweat. \u003cbr\u003eIn the kitchen, at work, or on the go.\u003cbr\u003e Wear it around your neck or tie it to your bag.\u003c\/p\u003e\n\n\u003cp\u003e Because the pattern is not too assertive,\u003cbr\u003e You'll find yourself reaching for it naturally every day.\u003cbr\u003e This fabric is made to be used continuously.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSC0417347.webp?v=1766383275\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAbout the design\u003c\/strong\u003e \u0026lt;br\u0026gt;The tenugui designs are\u003cbr\u003e Using the archive material \"Edo Jiman\" that my grandfather owned as a reference,\u003cbr\u003e This was sampled as an original by wanonuno.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e *Currently available colors are purple and yellow. *Product photos may show a different pattern from the actual product in order to explain the dyeing process.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;The production process of Chusen Tenugui\u0026gt;\u003cbr\u003e ① Making the shape ② Gluing ③ Dyeing ④ Washing ⑤ Drying ⑥ Cutting ⑦ Folding\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e - Color: Purple\/Yellow (2 colors) \u003cbr\u003eMaterial: Bun (Prime Minister) fabric. Made with thick 20-count thread, this fabric is slightly coarse. It is thick and has excellent absorbency and breathability. It is no exaggeration to say that almost all tenugui on the market are made of this material. The order of fabric thickness is Oka → Tokuoka → Bun → Tokubun. Size: 34 x 90 cm.\u003cbr\u003e・Specifications: Chūsen dyeing\u003cbr\u003e・Production: Japan (Made in Japan)\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Handling Precautions\u0026gt;\u003cbr\u003e・The edges are left unfinished, so there may be some fraying at first, but this will settle down naturally. ・As this item is hand-dyed, there is a possibility of color fading or color transfer. ・Please wash by hand separately. ・Use a neutral detergent and avoid bleach. ・Avoid soaking for long periods of time; reshape and dry in the shade.\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"イエロー","offer_id":51812102832404,"sku":null,"price":3300.0,"currency_code":"JPY","in_stock":true},{"title":"パープル","offer_id":51812102865172,"sku":null,"price":3300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0675.webp?v=1767119731"},{"product_id":"nunozouri","title":"NUNO-ZOURI | wanonuno (NUNO-ZOURI\/indoor shoes)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSupport your feet with fabric.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e What are cloth sandals? \u003cbr\u003eYou put on the sandals by holding the thong with your toes.\u003cbr\u003e Indoor shoes are deeply rooted in Japanese life.\u003c\/p\u003e\n\n\u003cp\u003e Wanonuno's cloth sandals are\u003cbr\u003e We reuse the scraps of tenugui produced at the dyeing factory that we commission to make tenugui.\u003cbr\u003e Each pair is carefully knitted by hand by a craftsman. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSF2197.webp?v=1766386515\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/DSF2191.webp?v=1766386489\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e Soft and comfortable to wear, it conforms to your feet.\u003cbr\u003e The vivid colors,\u003cbr\u003e This is the unique charm of cloth sandals.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eRediscover the natural sensation of your feet\u003c\/strong\u003e by walking with your toes gripping the thong.\u003cbr\u003e The muscles in your toes and soles that are not normally used will naturally start moving.\u003c\/p\u003e\n\n\u003cp\u003e By the way, between the thumb and index finger,\u003cbr\u003e There are many reflex points connected to various parts of the body.\u003cbr\u003e It is said that wearing cloth sandals improves blood flow and straightens the arches of the feet.\u003c\/p\u003e\n\n\u003cp\u003e For modern feet accustomed to shoes and slippers,\u003cbr\u003e A little reset.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/IMG_9239.webp?v=1766386589\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eThe great thing about these indoor shoes is\u003c\/strong\u003e that they are made of soft fabric that won't scratch the floor.\u003cbr\u003e Hard to damage flooring,\u003cbr\u003e It is also designed to reduce the sound of footsteps.\u003c\/p\u003e\n\n\u003cp\u003e ②It can be washed completely and put in a clean laundry net.\u003cbr\u003e Can be washed in the washing machine.\u003cbr\u003e Easy to care for,\u003cbr\u003e You can use it clean at any time.\u003c\/p\u003e\n\n\u003cp\u003e 3. The more you wear them, the more they will fit your feet.\u003cbr\u003e It conforms to the shape of each foot,\u003cbr\u003e Cloth sandals are unique in that they become more comfortable as they wear.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eTaste something unique.\u003c\/strong\u003e\u003cbr\u003e Using scraps of tenugui,\u003cbr\u003e Because it is hand-knitted by artisans,\u003cbr\u003e Each pair is unique in color and appearance.\u003cbr\u003e No two pieces are alike.\u003cbr\u003e Please enjoy the encounters that you have at each opportunity.\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e・Product name: Cloth sandals (NUNO-ZOURI)\u003cbr\u003e・Material: Cotton (tenugui scraps)\u003cbr\u003e Size: Free (approx. 23-25cm) \u003cbr\u003e・Specifications: Hand-knitted\/One-of-a-kind ・Production: Japan (Made in Japan)\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u0026lt;Handling\u0026gt;\u003cbr\u003e -Please use a laundry net when washing. -Avoid using a dryer and dry in the shade. -Depending on how often you use it, it can last for 2-3 years.\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"Default Title","offer_id":51797811986708,"sku":null,"price":8690.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4328.webp?v=1766538077"},{"product_id":"megawrap","title":"MEGA WRAP | wanonuno (Mega Wrap \/ Double Gauze, Large Cloth)","description":"\u003cp\u003e \u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0639.jpg?v=1766540899\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eFabric changes shape along with our lives.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e MEGA WRAP was born from one of my original experiences, sewing together leftover tenugui cloth from my family business and using it to make the name Mega Tenugui.\u003c\/p\u003e\n\n\u003cp\u003e With the size of four tenugui towels, it transforms into something that can \"wrap,\" \"wear,\" and \"protect.\"\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cbr\u003e This piece reconstructs that possibility in a way that fits modern life. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0576.jpg?v=1766540899\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e The soft feel of the double gauze \u003cbr\u003eNot only can it be used safely as a baby swaddle,\u003cbr\u003e As your baby grows, it can be used as a blanket, a scarf for mom, or a lap blanket, and will remain a close companion for a long time.\u003c\/p\u003e\n\n\u003cp\u003e Don't stop at \"baby products.\"\u003cbr\u003e Growing up with family time,\u003cbr\u003e A fabric that continues to blend into everyday life.\u003cbr\u003e We created this product with that thought in mind.\u003c\/p\u003e\n\n\u003cp\u003e Features: Large size equivalent to four tenugui towels. Double gauze design makes it gentle, light, and breathable.\u003cbr\u003e・Becomes softer and more comfortable with each wash ・Can be used as a swaddle\/blanket\/stole etc. ・A versatile piece that can be used as your baby grows\u003c\/p\u003e\n\n\u003cp\u003e Use it in the following situations: As a swaddling cloth for newborns and infants; As a stroller or nap blanket; As a nursing cover; As a scarf or wrap for mom and dad; As a multi-purpose cloth for travel or in the living room.\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e Product name: MEGA WRAP \u003cbr\u003eMaterial: 100% cotton (double gauze)\u003cbr\u003e Size: W180 x H70 cm\u003cbr\u003e *Equivalent to four 90 x 35 cm tenugui towels. Specifications: Four pieces joined together \/ Large cloth. Made in Japan.\u003cbr\u003e Care:\u003cbr\u003e - Hand wash or use a laundry net on a weak water flow. - Mild detergent recommended. - Do not tumble dry. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/IMG_9270.webp?v=1766550024\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/IMG_9256.webp?v=1766550024\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/IMG_9254.webp?v=1766550024\" alt=\"\"\u003e\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"Mount Fuji","offer_id":51812086743316,"sku":null,"price":15400.0,"currency_code":"JPY","in_stock":true},{"title":"Ukiyo-e","offer_id":51812086776084,"sku":null,"price":15400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0576_...webp?v=1768211195"},{"product_id":"happicoat","title":"HAPPI COAT | wanonuno (Happi coat \/ Japanese modern long happi coat)","description":"\u003cp\u003e \u003cstrong\u003eFrom a tradition to a style to an identity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Inheriting the spirit of the flag shop that has been in business for 75 years in Asakusa and Kappabashi,\u003cbr\u003e Wanonuno has been working on the festival happi coat,\u003cbr\u003e Reexamining the possibilities of happi coats as everyday attire,\u003cbr\u003e This is a carefully crafted HAPPI COAT.\u003c\/p\u003e\n\n\u003cp\u003e Happi coats have a history as uniforms\/role wear that began with firefighters (fire brigade) in the Edo period.\u003cbr\u003e This special outfit creates a sense of solidarity and excitement at festivals.\u003cbr\u003e The creator, fascinated by the changes in emotion, \u003cbr\u003eIt was born from the idea of ​​\"Can we create a happi coat that is more familiar and can be worn more everyday?\" \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4112.webp?v=1766549564\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4117.webp?v=1766549564\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAs a \"Japanese coat\" that can be worn on an everyday basis\u003c\/strong\u003e ,\u003cbr\u003e It has been reconstructed using Theo α® vertical pongee material, which is breathable and wrinkle-resistant.\u003c\/p\u003e\n\n\u003cp\u003e・Vertical pongee, which has a vertical transparency, has been a favorite material for summer kimonos and happi coats since ancient times. ・The long length makes it easy to wear on a daily basis. ・Equipped with pockets on both sides for ease of use.\u003cbr\u003e - The front hooks make it easy to close without the need for a belt. - The cuffs are accented with bias tape in the same color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e Perfect for everyday wear, beach or poolside style.\u003cbr\u003e Add a touch of Japanese style to your everyday outfit.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003ePerfect for occasions like\u003c\/strong\u003e : Going out around the neighborhood or for everyday use; As an accent for layered styles; Mixing it with a kimono or yukata; Wearing it at the beach, at a resort, or while traveling; and adding style to festivals and events. \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4192.webp?v=1766549621\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e Product name: HAPPI COAT\u003cbr\u003e Color: Dark blue Material: Theo α® vertical pongee (100% polyester)\u003cbr\u003e Size: Free size (sleeve length approx. 65cm \/ length approx. 110cm)\u003cbr\u003e Specifications: Left and right pockets \/ Front hook \/ Same color bias tape Production: Japan (Made in Japan)\u003cbr\u003e Care: Hand washing recommended *As this is made to order, it may take approximately one month to complete. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4320_5977a75f-9072-4b7f-8eb0-ad0f206ab411.webp?v=1766549621\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e About the design source The design of the back crest and square letters\u003cbr\u003e I used the archive material \"Edo Jiman\" left by my grandfather as a reference.\u003cbr\u003e It uses original sampling by wanonuno.\u003c\/p\u003e\n\n \u003cp\u003eReference: \u003ca href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000002.000164944.html\"\u003ePR TIMES\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"Default Title","offer_id":51806108844308,"sku":null,"price":54450.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4110_41df0b19-a953-42a8-8027-5bd7cbe5271b.webp?v=1766549770"},{"product_id":"furoshikiscarf3","title":"Furoshiki (purple and green) by wanonuno (Amundsen, 70cm square, double-sided print)","description":"\u003cp\u003e \u003cstrong\u003eA cloth that changes into an outfit every time you tie it.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Furoshiki is not only a tool for wrapping,\u003cbr\u003e A fabric that transforms into an outfit the moment you put it on.\u003cbr\u003e Bags, scarves, bandanas.\u003cbr\u003e The expression changes to suit the user's senses. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/005066210026.webp?v=1766554434\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e Furoshiki were always naturally found next to my grandmother and mother.\u003cbr\u003e In the process of launching the brand, we reexamined its existence,\u003cbr\u003e \"I never knew fabric could be so versatile and fit so well into modern life.\"\u003cbr\u003e This piece was born from this rediscovery. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0775_3.jpg?v=1766554501\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e The design is based on the archive material \"Edo Jiman\" left by his grandfather.\u003cbr\u003e Originally sampled by wanonuno.\u003cbr\u003e To maximize the expression of color, we chose printing rather than dyeing. \u003cbr\u003eEach piece is hand-dyed by artisans using double-sided sublimation printing. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0510.jpg?v=1766554383\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e The purple and green Amundsen fabric is\u003cbr\u003e It is characterized by fine pear-skin texture.\u003cbr\u003e It is breathable and has a smooth, refreshing feel and an elegant appearance that is also used as a formal material.\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e Color: Purple x Green Material: Amundsen Size: 70 x 70 cm\u003cbr\u003e・Specifications: Double-sided printing ・Production: Japan (Made in Japan)\u003cbr\u003e Care: Hand washing recommended\u003c\/p\u003e\n\n\u003cp\u003e Reference: \u003ca href=\"https:\/\/brutus.jp\/post-396996\/\"\u003eBrutus.jp\u003c\/a\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4255.webp?v=1766554342\" alt=\"\"\u003e\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"Default Title","offer_id":51806266818836,"sku":null,"price":9790.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4240.webp?v=1766554306"},{"product_id":"furoshikiscarf2","title":"Furoshiki (Yellow x Green) by wanonuno (E Tsumugi\/70cm square, double-sided print)","description":"\u003cp\u003e \u003cstrong\u003eWrapping, transporting, repeating. Fabric that remains in daily life.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e Furoshiki is not limited to a specific purpose,\u003cbr\u003e It has been used many times in our daily lives.\u003cbr\u003e Accepting things of different shapes,\u003cbr\u003e Once it has served its purpose, it can be used in another way. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0516.jpg?v=1766554946\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/005066250024.webp?v=1766554888\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e The more you use it, the more you will find that it is good enough. \u003cbr\u003eThe appeal of such a tool\u003cbr\u003e We are rebuilding it to suit our current lifestyle. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0775_3.jpg?v=1766554501\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e The design is based on my grandfather's archive material, \"Edo Jiman.\"\u003cbr\u003e Originally sampled by wanonuno.\u003cbr\u003e Double-sided sublimation printing by hand by artisans,\u003cbr\u003e You can enjoy different looks depending on the direction you wrap it and how you tie it.\u003c\/p\u003e\n\n\u003cp\u003e The yellow and green version uses tightly woven E-tsumugi fabric.\u003cbr\u003e It is the thickest of the three types,\u003cbr\u003e This is a piece that gives you peace of mind when wrapping heavy items.\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e Color: Yellow x Green Material: E Tsumugi Size: 70 x 70 cm\u003cbr\u003e・Specifications: Double-sided printing ・Production: Japan (Made in Japan)\u003cbr\u003e Care: Hand washing recommended\u003c\/p\u003e\n\n\u003cp\u003e Reference: \u003ca href=\"https:\/\/brutus.jp\/post-396996\/\"\u003eBrutus.jp\u003c\/a\u003e\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"Default Title","offer_id":51806338646292,"sku":null,"price":9790.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4236.webp?v=1766554761"},{"product_id":"furoshikiscarf1","title":"Furoshiki (Orange x Green) by wanonuno (Butcher\/70cm square, double-sided print)","description":"\u003cp\u003e \u003cstrong\u003eA fabric that changes shape with each use.\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0514.jpg?v=1766555375\" alt=\"\"\u003e It can be used as a bag, \u003cbr\u003eIt can be used to wrap, lay, or decorate.\u003cbr\u003e Because there is no correct answer,\u003cbr\u003e The person's lifestyle and mood are revealed \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/005066190003.webp?v=1766555319\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg\u003e\u003c\/p\u003e\n\n\u003cp\u003e The \"white space\" that the furoshiki cloth has,\u003cbr\u003e I want people to have fun more casually and freely.\u003cbr\u003e This piece was born from that feeling. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/T6A0775_3.jpg?v=1766554501\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e The design is based on my grandfather's archive material, \"Edo Jiman.\"\u003cbr\u003e Originally sampled by wanonuno.\u003cbr\u003e As a homage to dyeing,\u003cbr\u003e We use double-sided sublimation printing, where each piece is finished by hand by a craftsman.\u003c\/p\u003e\n\n\u003cp\u003e The butcher fabric used in orange and green is\u003cbr\u003e A cotton fabric made by irregularly combining plain weave and Nanako weave.\u003cbr\u003e With a dry texture like linen,\u003cbr\u003e It is characterized by its expressive, uneven texture.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e Color: Orange x Green Material: Butcher Size: 70 x 70 cm\u003cbr\u003e・Specifications: Double-sided printing ・Production: Japan (Made in Japan)\u003cbr\u003e Care: Hand washing recommended\u003c\/p\u003e\n\n \u003cp\u003eReference: \u003ca href=\"https:\/\/brutus.jp\/post-396996\/\"\u003eBrutus.jp\u003c\/a\u003e\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"Default Title","offer_id":51806401265940,"sku":null,"price":9790.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4228.webp?v=1766555264"},{"product_id":"noren","title":"NOREN｜wanonuno (NOREN\/thick slab)","description":"\u003cp\u003e \u003cstrong\u003eIs there a hidden meaning behind the noren and the people?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e There are two types of noren: dyed and printed.\u003cbr\u003e To be honest, you can hardly tell the difference just by looking at it.\u003c\/p\u003e\n\n\u003cp\u003e But if you look at the back, it's obvious.\u003cbr\u003e Dyed noren curtains are\u003cbr\u003e The color penetrates deep into the fabric,\u003cbr\u003e The same expression appears on the back.\u003c\/p\u003e\n\n\u003cp\u003e On the other hand, printing is a technique of applying color to a surface.\u003cbr\u003e Depending on the use and expression,\u003cbr\u003e Of course, sometimes that's the best choice. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4078.webp?v=1766636658\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e just,\u003cbr\u003e \"An old-fashioned feel\"\u003cbr\u003e \"The presence of the fabric itself\"\u003cbr\u003e For those who are looking for\u003cbr\u003e wanonuno recommends dyed noren curtains.\u003c\/p\u003e\n\n\u003cp\u003e You can't tell from the table alone.\u003cbr\u003e That's why we look behind the scenes.\u003cbr\u003e --In some ways, it may be similar to a person's true worth.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eNoren, the fabric of boundaries\u003c\/strong\u003e \u003cbr\u003eIt does not completely block the space,\u003cbr\u003e A cloth that gently separates inside from outside, here from there.\u003c\/p\u003e\n\n\u003cp\u003e While leaving a trace of people,\u003cbr\u003e Set the tone for the venue.\u003cbr\u003e In Japanese life and business,\u003cbr\u003e This is also the reason why it has been used for so long.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4029.webp?v=1766636596\" alt=\"\"\u003e About the fabric | Thick slub\u003c\/strong\u003e \u0026lt;br\u0026gt;We use thick slub fabric.\u003cbr\u003e By using threads with uneven thickness,\u003cbr\u003e The facial expression has depth,\u003cbr\u003e The nuances of the dyeing are more clearly expressed.\u003cbr\u003e While being thick and sturdy,\u003cbr\u003e The fabric is not too heavy and sways beautifully.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhere it is used\u003c\/strong\u003e : It is used as an entrance or room divider, as an accent for fixtures and spatial presentation at the entrance, which is the face of the store.\u003cbr\u003e It is a fabric that blends in with the environment. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4090.webp?v=1766636629\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;Product details\u0026gt;\u003cbr\u003e・Product name: Noren (NOREN)\u003cbr\u003e Material: Cotton Fabric: Thick slub Size: Approx. 140 x 60 cm \u003cbr\u003e・Specifications: 3-piece split ・Manufacturing method: Dyeing\/printing ・Made in Japan\u003cbr\u003e *As this is made to order, it may take approximately one month to produce.\u003cbr\u003e *We can also produce original designs and different sizes (delivery time and price will vary depending on the content).\u003cbr\u003e\u003c\/p\u003e","brand":"wanonuno.thestore","offers":[{"title":"Default Title","offer_id":51808933216532,"sku":null,"price":88000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2760\/2196\/files\/G8A4029.webp?v=1766636596"}],"url":"https:\/\/shop.wanonuno.com\/en\/collections\/products.oembed","provider":"WANONUNO","version":"1.0","type":"link"}